More and more businesses are finding their email marketing campaigns stymied by spam reports, according to industry insiders. The number of companies experiencing delivery problems is growing as ISPs and email account providers get tough on spam. However, the news is not all bad as there are a number of measures you can take to ensure your messages get through.
To ensure that as many of your legitimate marketing emails as possible are safely delivered, it is important to minimise the number of adverse reports sent to email providers. The more reports that are received, the more likely it is that future emails will be blocked. There are a number of reasons that people may report your messages as spam, the most common of which are listed below.
- Too Many Emails – Just because a visitor to your corporate website agrees to receive occasional marketing email does not mean that they want to hear from you every single week. The key word here is ‘occasional’.
- Uninvited Emails – People that open an account with an online store do not necessarily wish to receive marketing emails from them. Unless they express a desire to receive newsletters and special offers, don’t send them!
- Irrelevant Content – Make sure that you only send relevant marketing messages to your customers or they may tire of your communications very quickly.
Spam mail continues to be a real issue in the 21st century but with a little effort, you can make sure your firm is part of the solution and not part of the problem.